I just received the following e-mail:
I would like to inform you that NOA will release your game Rhythm Core Alpha on 8/9/2010 with the price at 500 DSi Points through the DSi Shop Channel under the publisher name, Softegg.
You are free to announce the release date and the price to the public anytime now. Also if you have a PR, please submit for our review.
If you have questions, please ask me any time.
NOA Digital Distribution Coordinator”